Amazon’s relationship with its US vendors is constantly evolving. Recently, Amazon has been shifting towards a more direct relationship with manufacturers, bypassing traditional distributors and wholesalers. This allows Amazon to have more control over the supply chain and offer lower prices to customers. Additionally, Amazon has been investing in its own private label brands, which compete directly with products from third-party vendors. However, Amazon still values its relationships with vendors and continues to offer tools and resources to help them succeed on the platform. How To Get Ungated On Amazon